Privacy Policy

Last updated: January 27, 2026

Who We Are

InsuranceDataNow ("we," "us," or "our") operates the website insurancedatanow.org. We provide Medicare plan comparison tools and healthcare facility information based on publicly available government data from the Centers for Medicare & Medicaid Services (CMS), U.S. Census Bureau, and other official sources.

Information We Collect

Information You Don't Have to Provide

Unlike many insurance comparison websites, we do not require you to:

• Create an account or log in
• Provide your name, email, phone number, or address
• Share your health conditions or medication list
• Fill out lead generation forms

You can browse all Medicare plan information on our site anonymously.

Information Collected Automatically

When you visit our website, we automatically collect limited technical information through analytics tools:

• Device information: Browser type, operating system, screen size
• Usage data: Pages visited, time spent on pages, referring website
• Approximate location: City/region level only (derived from IP address, not precise GPS)
• IP address: Anonymized for analytics purposes

This information helps us understand which pages are most useful and how to improve the site. We do not use this data to identify individual visitors.

Cookies We Use

We use a minimal number of cookies, exclusively for analytics:

Google Analytics may collect information such as how often you visit, what pages you view, and what other sites you visited before coming to our site. We use this information solely to improve our content and user experience. Google's use of this data is governed by the Google Privacy Policy.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, or by disabling cookies in your browser settings. Our site will continue to function normally without them.

How We Use Your Information

The limited data we collect is used solely to:

• Understand which content is most helpful to visitors
• Identify technical issues and improve site performance
• Determine which geographic areas our content serves
• Make decisions about what new features or content to develop

We do NOT use your information to:

• Send you marketing emails or phone calls
• Sell your data to insurance companies, lead buyers, or data brokers
• Build profiles for targeted advertising
• Share your information with third parties for their marketing purposes

Advertising & Revenue Disclosure

InsuranceDataNow is an advertising-supported publisher. Our site may contain links to third-party websites, including insurance carriers and enrollment platforms. Here's how our business model works:

• We do not employ agents — no one from InsuranceDataNow will ever call you, email you, or try to sell you a plan
• We do not earn commissions on insurance sales — we are not licensed to sell insurance and receive no per-enrollment compensation
• We may earn referral fees if you click certain links that direct you to a third-party website — this is standard web advertising, similar to how a search engine or news site earns revenue
• Our referral relationships do not affect how we present plan data — all information comes directly from CMS public files, and our rankings are never influenced by advertising revenue
• Clicking any outbound link may take you to a third-party website with its own privacy policy

In short: we make money by being a useful resource you choose to visit, not by selling you something. Our plan rankings and data analysis are based exclusively on CMS sources.

Third-Party Links

Our site contains links to external websites, including:

• Medicare.gov (official government site)
• CMS Data Portal
• Insurance company websites
• Partner sites like ISP Reports and BestNeighborhood.org

These external sites have their own privacy policies. We encourage you to review them before providing any personal information.

Data Security

We implement reasonable security measures to protect the limited data we collect:

• HTTPS encryption on all pages
• Secure, reputable hosting infrastructure
• Limited data retention periods
• No storage of sensitive personal information

Children's Privacy

Our website is intended for adults researching Medicare options (generally age 65+). We do not knowingly collect information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.

Your Privacy Rights

All Visitors

Regardless of where you live, you can:

• Browse our site without providing personal information
• Disable cookies in your browser
• Use browser privacy features (incognito mode, tracking protection)
• Contact us with questions about our privacy practices

California Residents (CCPA)

Under the California Consumer Privacy Act, you have the right to:

• Know what personal information we collect
• Request deletion of your personal information
• Opt out of the "sale" of personal information (note: we do not sell personal information)
• Not be discriminated against for exercising these rights

European Visitors (GDPR)

If you are visiting from the European Economic Area, you have additional rights including:

• Access to your personal data
• Correction of inaccurate data
• Erasure ("right to be forgotten")
• Data portability
• Objection to processing

Changes to This Policy

We may update this privacy policy from time to time. When we make changes, we will update the "Last updated" date at the top of this page. For significant changes, we may provide additional notice on our homepage.

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